Marketing Leader

Program-Ace is looking for an Marketing Leader with 5+ years of experience

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Skills and Qualifications
  • 5+ years of prior experience in a similar role or Team Lead\Senior Marketing Manager in outsourcing company;
  • It will be a plus to be able to promote outsourced game development companies in Europe and the US;
  • Experience with AB Marketing;
  • Experience in building effective marketing strategies;
  • Proficiency in optimizing and executing SEM, SEO, Facebook Ads, Twitter Ads, Google Ads, LinkedIn Ads, Quora Ads.;
  • Solid knowledge of digital analytics tools (Google Analytics etc)
  • Hands-on experience in building a global content-driven inbound marketing machine, generating leads into the funnel across practices and regions;
  • Leadership skills with the ability to set and prioritize goals;
  • High goal orientation and excellent communication skills;
  • Open-mindedness, curiosity, and strong problem-solving skills;
  • Upper-intermediate level of English.
  • Deeply engage with the sales channels and know their capabilities, limitations and current competitive issues;
  • Drives production structure, process, and efficiency for outsourced content in game development;
  • Analyze customer, prospect and campaign data to identify future marketing opportunities and focus for campaigns;
  • Oversee the creation and management of content for publication;
  • Analysis of the market, audience, and competitors;
  • Development of a strategy for the development of the game direction of the company;
  • Practical implementation of marketing in the gaming direction of the company;
  • Identify opportunities to reach new market segments and expand market share;
  • Work to increase the number of quality leads while adhering to the marketing budget;
  • Develop and implement marketing plans to support sales and overall business objectives;
  • Digital Marketing Management;
  • Define and report on key department KPIs/metrics;
  • Recommend ways of improving efficiencies across the marketing department.
Avatar - Valeriia Karasenly

Valeriia Karasenly

Head of HR Contacts