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Head of Marketing (Metaverse)

Program-Ace is looking for an Head of Marketing (Metaverse) with 5+ years of experience

Skills and Qualifications

5+ years of prior experience in a similar role or Team Lead\Senior Marketing Manager in a software outsourcing company;
Experience in the promotion of IT Outsourcing companies in the Europe and US;
Experience with AB Marketing;
Experience in the promotion of IT Consultancy services and IT Solutions is a big plus;
Experience in the promotion of Web3 projects is a big plus (for the Head of Marketing Metaverse Program position only)
Experience in building effective marketing strategies;
Proficiency in optimizing and executing SEM, SEO, Facebook Ads, Twitter Ads, Google Ads, LinkedIn Ads, Quora Ads.;
Solid knowledge of digital analytics tools (Google Analytics etc)
Hands-on experience in building a global content-driven inbound marketing machine, generating leads into the funnel across practices and regions;
Leadership skills with the ability to set and prioritize goals;
High goal orientation and excellent communication skills;
Open-mindedness, curiosity, and strong problem-solving skills;
Upper-intermediate level of English.

Responsibilities

Deeply engage with the sales channels and know their capabilities, limitations and current competitive issues;
Analyze customer, prospect and campaign data to identify future marketing opportunities and focus for campaigns;
Oversee the creation and management of content for publication;
Analysis of the market, audience, and competitors;
Identify opportunities to reach new market segments and expand market share;
Work to increase the number of quality leads while adhering to the marketing budget;
Develop and implement marketing plans to support sales and overall business objectives;
Digital Marketing Management
Define and report on key department KPIs/metrics;
Recommend ways of improving efficiencies across the marketing department.

Valeriia Karasenly

Head of HR Contacts