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Website Creation Process

Monday, 21 Jul 2014

Professional website development is one of Program-Ace’s strong points. We are highly experienced in websites development. Our production leads in its segment and its owners benefit to the maximum. That is why we want to share our experience and determine the main principles of site development.

Regardless of the company maturity and marketing segment the company’s aim is to enlarge the clientele and market niche. In this case Internet is the best solution cause it allows promote the company and potentially get access to huge amount of buyers. Total number of worldwide Internet users is more than 2 milliards and the number of mobile subscribers is around 5 milliards and each of them is a potential customer. That is why careful company website development is very important.

The website development process usually includes the next main stages:

  1. Planning
  2. Structuring and design (of the site structure and appearance);
  3. Programming and coding;
  4. Testing and setting;
  5. Filling with the content;
  6. Promotion;
  7. Updating and tracking.

Professional website development is a project involving high experienced developers team:

  • Project manager – coordinates tasks performance and supervises terms and quality of works; he has all project documentation and participates in website requirements specification development;
  • Designer – develops creative website design;
  • HTML-Coder (Design Slicer) – makes the website draft into webpage;
  • Programmer(-s) – perform website functionality development;
  • Tester – tests site performance and functionalities;
  • Copywriter – creates website content;
  • SEO optimizer (helps potential visitors find your website in search engines easily).

1. Planning

Before developing a website you have to plan everything carefully and to answer the following questions:

  • What are the main purposes of the website?
  • What is the area the website is dedicated for (entertainment, different business areas (which ones?), social site etc.)?
  • What is desired main pages structure (“Main Page”, “About Us”, “Contacts”, “News”, “Services” etc.)?
  • What site type is needed:
    • Business-card website – this is a simple site aimed to provide information about you or your company in the Internet.
    • Information website – this site is aimed to provide the user with as much information as it is possible in representative style. Functional of such website is “Business-card website”+ news feed, picture gallery, user registration, possibility of comments and polls.
    • Business site – is a full-blooded interactive website containing structured services/goods catalogue, news feed, testimonials, articles, contact form and other sections providing functional and productive interaction with the visitors.
    • Online shop (E-commerce) – is a website aimed for goods selling via Internet and contains visual goods list, search and classification system, prices, descriptions, shopping baskets, purchasers registration system, goods payment and orders delivery system.
    • Corporative website - is complicated business site providing: separate accounts for company’s employees and customers, different business services, corporate databank (information regarding employees, projects, structures and so on) differentiation of data access (depending on access rights configuration for users), and various guest books, bulletin boards, forums and much more.
    • Social portal – is a website designed for integration into communities through visitors’ communication by interest, by status, by location, etc. Certainly extensive features are supposed to be implemented: customizable user accounts, personal message system, forums, blogs, avatars, chat, photo gallery, interaction with social networks (Facebook, Google+, Twitter)
  • What are the similar websites in the Internet (with corresponding URLs)?
  • In which way will your site differ from such equivalents?
  • What is the target audience of the site:
    • Russian-speaking audience or English-speaking
    • Teenagers or businessmen
    • Highly specialized workers or universal ones, etc.
  • What services will be implemented (mail, news, forum, catalog, etc.)?
  • Should the website contain mobile version (for viewing on cell phones, smart phones, communicators, etc.)?
  • What are further development perspectives?
  • Do you need further support of the site (for content or functional development), or you are going to perform it by yourself?
  • What budget do you plan to provide for website creation?

It will be useful to write all the answers to these questions in text document, which will represent initial requirements for starting the project.

2. Design

Website design is your company's face in the Internet. That is why it is important that your website design is modern and presentable, creative and attractive. Further is for website functionality, which is supposed to transform visitors into customers. Future success of your website depends on creative and talented Designer.
We wrote in our previous articles about creative design and its elements importance.

Design creation starts with the site structure developing and its main page compilation (“Home”, “About Us”, “Contact”, “News”, “Services”, etc.). Thus the overall layout is developed for each page displaying the type and location of major site elements (background image, menu, search, banner, footer, content, news, etc.). Then a main page graphic design is developed, which includes color, background, basic elements compilation, fonts and other rules which are necessary for visually appealing site development.

The site structure and design should meet the following requirements:

  • The website design should be modern and presentable, creative and attractive
  • The website structure should be clear and without information overloading
  • The website design should have comfortable and easy to use interface
  • The website design should provide cross-browser support and fast loading
  • It is desirable to provide content management system CMS (Drupal, Joomla, WordPress, etc.) due to which the programmers will not be involved in everyday operations (adding new pages/articles or news, menu items, change banners, describing products, editing content, answering visitors questions, etc.)
  • The website design should be scalable and provide an opportunity to enhance functionality and structure of the site

3. Programming and coding

After design mockup creating (usually in form of pictures) it is necessary to transfer this mockup to webpage layout using HTML and CSS for browser display. This will require participation of HTML-Coder (Design Slicer). On his skills and abilities depends how the site will be displayed in all browsers (IE, Mozilla, Opera, Chrome, etc.).

To develop site functionality (site search, user accounts, comments, news, etc.) knowledge of web programming languages (PHP, ASP, PERL, JavaScript, etc.) is required. This is main work of Web Programmer. In this case the more functionality is required for the website the more time the programming will take.

4. Testing and bug fixing

The ready website in form of files, pictures, folders list is posted on the web for its testing. For this you need to register your site domain name (web address) and choose the company for hosting (server place where your site will be located).

After this error checking and website features easiness to use should be done. The art of testing should be performed by the Tester (QA). The tester checks website full functionality using different browsers (IE, Opera, Mozilla, Chrome, etc.) and reports the bugs to Web Programmer for fixing.

5. Filling of the website

Stage of the website content filling is one of the most important moments. Correctly filled website is better visible for the visitors, represents information in the best way and can be found easily using Internet search engines. In this case it may be necessary to optimize text and images for efficient arrangement on the website. This task is for Copywriter.

6. Promotion

The promotion process is also very important because it includes system of activities aimed on search engine optimization (finding your site in top positions in search engines (Google, Yahoo, Bing, Yandex, etc.)) and increasing your site popularity. This task is for SEO optimizer. Actually SEO optimizer is the only person who knows where to register the site, what search engine optimization techniques are the most effective, how to effectively promote and advertise the site and much more.

The process of promotion and advertising should be performed regularly in order for the website rank to be higher.

7. Updating and maintenance

If you want the visitors to come to your website, you have to take care of regular maintenance and information updates on the website. News, new articles, services, promotions, responding users’ letters etc. - all this is necessary for "life" and the prosperity of your website. In the big companies, special people, Content managers take care about this – they provide favorable media PR of your website and company as a whole. But if your company does not have such specialists, you can always contact specific companies for this.

While your company grows the website functionality and service list on the website usually increase. This will require website maintenance and its adaptation to changes in your business.


When you see successful website you know that this is result of many experts work. And your website welfare depends on their professionalism first of all.
So our advice is: demand for experts in this field.

Our company has great experience and a skilled team of:

  • Brilliant Designers;
  • Professional Web programmers;
  • Great Testers, Copywriters, SEO experts
  • Pure Analysts to analyze the best business solutions for you;
  • Responsible Project Managers to manage your project and for your on-going communication regarding project issues;
  • Talented Network administrators for hosting service of you website.

For detail please visit our Web solutions page.

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GSN Games is completely satisfied with Program-Ace's technical expertise and the quality of services they provide. We look forward to collaborating with Program-Ace again...

Stuart Lewis-Smith, Senior VP and General Manager, GSN Games

Program-Ace has completely dispelled my concerns. The online project management system is one of the best I have seen...

– Scott Zerby, Vice President at ValuSoft

If you're looking for a professional, dedicated, digital development partner, I highly recommend Program-Ace...

– Tim Ransom, President at Visual Thunder Media
Stuart Lewis-Smith

GSN Games is completely satisfied with Program-Ace's technical expertise and the quality of services they provide. We look forward to collaborating with Program-Ace again...

Stuart Lewis-Smith, Senior VP and General Manager, GSN Games
Scott Zerby

Program-Ace has completely dispelled my concerns. The online project management system is one of the best I have seen...

– Scott Zerby, Vice President at ValuSoft
Tim Ransom

If you're looking for a professional, dedicated, digital development partner, I highly recommend Program-Ace...

– Tim Ransom, President at Visual Thunder Media
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