Project snapshot
Client
PepsiCo (Mirinda brand)
Industry
FMCG and brand marketing
Services
VR development, 3D modeling
Platform
Desktop VR (Oculus Rift)
Technology
Unity, Oculus SDK, C#, 3ds Max
Overview
Program-Ace built PepsiCo Mirinda brand a desktop VR activation where users ride a roller-coaster through a bright branded island and collect virtual Mirinda cans, controlling the experience with head movement on Oculus Rift in a booth setting.
The challenge
The activation had to be eye-catching and on-brand for an event booth, run smoothly across varying PC specs, and stay comfortable in VR, since a roller-coaster ride risks motion discomfort if performance drops.
The solution
Program-Ace built a comfortable, on-brand VR ride with simple head controls.
Three roller-coaster tracks through a branded island.
Head-movement controls for collecting Mirinda cans.
A bright, on-brand environment for the booth.
Performance tuning for comfort across PC specs.
Technology and approach
How we built it
Built in Unity with the Oculus SDK and C#, with art in 3ds Max, the experience runs on Oculus Rift and leans on careful performance tuning, since a VR roller-coaster only stays comfortable if the frame rate holds steady across the varied PCs an event booth has on hand.
Unity
Oculus SDK
C#
3ds Max
Results and value delivered
The activation gave Mirinda a memorable, hands-on brand moment.
An immersive, on-brand VR experience for events.
Playful interaction through head-movement collecting.
Smooth, comfortable VR across mixed hardware.
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