Product configurators that convert choices

A spec sheet and a few photos leave buyers guessing, so they hesitate, ask sales to clarify, or walk away.

Manual quoting lets impossible or mispriced combinations through, and every bad order costs rework and trust.

When a quote takes days of back-and-forth, the deal cools; a configurator gives a valid price in seconds.

Photoreal models that choke a mid-range phone kill the experience, so performance has to be engineered in.

A configurator that does not share the ERP rules and pricing drifts out of sync and quietly produces wrong orders.

A configurator with clumsy UX gets opened once and abandoned, so it has to guide the buyer to a confident yes.

Built Platform-Agnostic

LMS integration ERP & operational data Analytics dashboards

Web

Mobile and AR

CPQ and ERP

01

Map every option, constraint, and price rule.

02

Design how buyers build and see the product.

03

Model and optimize parts to look real and load fast.

04

Build the real-time 3D logic in Unity or WebGL.

05

Turn a valid build into a priced, real order.

06

Extend to mobile and AR placement.

07

Verify every combination is valid and priced right.

08

Ship, measure conversion, and refine.

30+

Years on the market

900+

Projects delivered

150+

In-house experts

4.8

Clutch · 46 reviews

Proof in practice

Seeing and pricing options moves browsers to buyers.

Rules stop impossible or mispriced configurations.

Self-serve configuration replaces manual back-and-forth.

Buyers know exactly what they ordered before it ships.

A configurator lets a buyer build and price the exact product themselves, so quotes go out in seconds instead of days and the order arrives valid. That shortens the sales cycle, cuts rework from bad orders, and gives your team a tool that sells while they sleep. Program-Ace builds these for the product and the buyer you need to convince.

Yes, because the rules only allow combinations that can be built and priced. The buyer cannot order the impossible, so the mistakes that cost rework simply never reach your team.

Yes, we wire the configurator to your ERP, PIM, and e-commerce, so pricing, availability, and orders stay in sync. A configurator cut off from those systems drifts out of date and quietly produces wrong quotes, which is exactly what it is meant to prevent.

Photoreal, and still fast. We optimize the 3D so a configurator looks true to the real product and loads on a normal phone, drawing on our 3D visualization pipeline rather than dropping a heavy CAD file into the browser.

Yes, and it is where our work is strongest. The car configurators Program-Ace has shipped rank among the most-used in their category, with full trims, colors, and options in real-time 3D. We bring that same automotive-grade fidelity and performance to configurators in other industries.

CPQ stands for configure, price, quote: a configurator that produces a valid, priced quote for a complex product. You need one when your catalog has too many options for a person to quote quickly or correctly without it.

Most configurator work falls into a few types:

• car and vehicle configurators
• 3D product configurators for furniture, machinery, and goods
• AR configurators that place the product in a real space
• virtual fitting rooms for apparel and footwear
• sales and CPQ configurators tied to your catalog

Each is built to the product and the buyer it has to convince.

Both depend on the product complexity, the number of options and rules, the 3D fidelity, and how deep the integration goes, so a single-product 3D configurator and a full CPQ platform sit far apart. Program-Ace has delivered 900+ projects since 1992, so we scope quickly; we work fixed-price for a defined scope or time-and-material for evolving work, with a clear estimate during NDA-protected discovery. Configurators build on our VR and AI expertise.