Project snapshot
Client
iQU
Industry
Gaming and advertising, affiliate marketing
Services
Custom software development, high-load backend, integrations
Platform
Web (high-load advertising network)
Technology
PHP, Node.js, MySQL, Redis, HTML5, CSS3, JavaScript
Team
12 specialists (6 developers, 2 designers, 4 QA)
Timeline
12 months (6-month beta, then full rollout)
Overview
Program-Ace built iQU a high-load affiliate advertising platform for the games industry, handling targeting, tracking, analytics, and financial automation at the scale of millions of daily impressions and conversions.
The challenge
iQU needed a platform that could handle millions of daily impressions and conversions without faltering, integrate game products with payment and automation systems, and give advertisers the analytics to optimize campaigns. The hard part was building a 24x7 high-load backend that stayed reliable at that scale.
The solution
Program-Ace built a high-capacity advertising network with targeting, tracking, analytics, and financial automation.
A targeting module driven by data-intelligence rules.
A tracking engine for conversion-source attribution and re-targeting.
An analytics system for A/B testing and KPI insight.
Financial automation for invoicing and revenue statements.
Integrations with Salesforce, Twinfield, and CDN providers.
Technology and approach
How we built it
The platform runs on a PHP and Node.js backend with MySQL and Redis for high-throughput data, built to sustain a 24x7 high-load workload of millions of impressions and conversions, with multi-channel ad delivery and third-party integrations layered on top.
PHP
HTML5
CSS3
JavaScript
Redis
Node.js
Results and value delivered
The platform powers iQU at global scale, serving major game publishers reliably around the clock.
A 24x7 high-load backend sustaining millions of daily impressions and conversions.
Multi-channel ad delivery with re-targeting and attribution.
Financial automation that removed manual invoicing and reporting.
Trusted by major publishers including Wargaming, EA, Ubisoft, and Bigpoint.
Results and impact
Measured outcomes
130M
Ad impressions served per month
1.5M
Conversions per month
12,000+
Affiliate partners worldwide
Source: client-reported platform figures. [confirm with delivery team before publishing]
In the client's words
“Program-Ace and iQU work very closely together, more like friends working side by side, which is how we keep hitting our monthly goals.”
Reinout te Brake
CEO, iQU
Services and expertise used
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Years on the market
900+
Projects delivered
150+
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