To meet the business challenges that have been set, we started our cooperation by providing consulting services regarding the implementation of a gamification solution. Our team produced the plan for implementing the gamification solution, which contains the game scenario, mechanics and features, screen wireframes, use cases, animation, and the calculation of soft currency.
In the next phase, we created the visual assets, including screen designs, icons, images, animation, storyboards, and so forth. Our development team implemented the following gamification mechanics:
- Daily Login
Daily Login is a gamification tool that encourages farm managers to run the mobile app every day to earn small rewards, sometimes soft currency, that can help them achieve success in performing the necessary tasks.
- Daily Quest
Daily Quests refer to specific challenges that should be completed one time per day. Daily Quests are aimed at performing farm management tasks. Therefore, all field tasks that a specific employee must perform on a particular day are included in their Daily Quests. Users are getting the particular amount of soft currency for each completed Daily Quest.
- Monthly Achievements
Monthly Achievements imply a tool that significantly improves the user engagement and sum-ups managers’ progress for the last 30 days; it is psychologically linked with a salary payment process.
- Seasonal Events
Seasonal events are challenges that appear and can be completed during different periods, for example, seeding campaign, harvesting, etc. These events come in many different flavors and are usually aimed for work plan implementation or even to over-fulfill it (for example, complete 100% of the field tasks, get the higher yield, etc.)
- Leaderboard
Leaderboard is a scoreboard that shows the name and current score of each manager. It is available for viewing at any time to track employees’ status and progress.
- Soft Currency Conversion
Soft Currency is a unified currency that employees receive for their actions that aims at determining the most active users. The Soft Currency can be exchanged for real money. The flexible system of turning soft currency calculation and conversion to employees’ compensation is the core of this project and brings the most recognizable business results.
