On June 17th, BDMSummit 2017 Summer, an annual conference that gathers sales, marketing, and business development professionals, was conducted in Kyiv, Ukraine. The conference brought together over 300 participants, including salespersons, BDMs, CEOs, marketers, PR managers, PMs, and over 20 speakers who shared their experience and skills.
This event is divided into three flows: sales like a pro, outsourcing hero, and workshops. Five professionals from the Program-Ace company included: Anastasiia Bobeshko, our Chief Content Producer & Creative Writer; Irina Kovalyova, Senior Marketing Manager; and business development managers Kate Luzhyna, Kseniya Zharchenko, and Olga Travenko took part in the conference.
Representatives of our company also participated in the speaker panel and gave speeches during the workshop, a board where interesting topics are considered more closely and with many practical examples. Our marketing professionals, Anastasiia Bobeshko and Irina Kovalyova, presented a paper about successful email marketing campaigns.
The girls spoke about the key parameters of cold communications and shared effective examples of emails designed by our sales and marketing teams that had good open and response rates.
Also, our experts explained the importance of choosing the right subject line, what language to use when appealing to key decision-makers or trusted influencers, and what call to action to choose to help the prospect become a customer.
Anastasiia and Irina’s workshop raised a lot of questions and discussions among the visitors regarding winning email marketing strategies for product and service companies. We are glad to share our experience with the community and demonstrate our expertise in the field.
The Program-Ace team is inspired to participate in such industry events that help us share industry insights with other professionals and make new connections via networking.