3d car configurator header 3d car configurator header

3D Car Configurator

Program-Ace has developed a car configurator, enabling real-time rendering and pixel streaming for customizable vehicle showcases.

Background Info

The car configurator powered by Unreal Engine 5.5 combines Path Tracing and Nanite technologies to create a cutting-edge solution for automotive businesses. Designed to provide immersive experiences, it supports real-time rendering, enabling lifelike visuals and dynamic lighting. Pixel streaming compatibility allows seamless integration into websites, enhancing accessibility for users across various devices.

Business Challenges

1
Ensuring exceptional visual quality
Creating hyper-realistic graphics was a top priority for our team. Utilizing Unreal Engine’s Path Tracing and Nanite capabilities enabled the configurator to render detailed reflections, dynamic lighting, and textures that closely resemble real-world materials.
2
Delivering a seamless user experience
The user interface (UI) was designed to maximize ease of use. Avoiding clutter and unnecessary complexities, we created a streamlined interface that focuses on intuitive navigation. Users can switch between customization options and view updates in real-time without experiencing delays.
3
Balancing flexibility with functionality
Achieving a balance between extensive customization options and system performance required advanced technical solutions. The configurator handles numerous combinations of vehicle options, such as colors, materials, and accessories, all while maintaining smooth operation.

Approach and Solution

From the outset, the project aimed to deliver a configurator that seamlessly merges high performance with a user-focused design, meeting the diverse needs of automotive businesses. Our team also prioritized scalability, ensuring the solution could adapt to future enhancements, such as additional modules or platform integrations.

  • Extensive planning sessions established a clear scope of customization options, from selecting exterior paint colors and wheel designs to configuring interior materials and accessories.
  • Developing a prototype allowed the team to test the feasibility of advanced features like Path Tracing and Nanite technology. Rigorous evaluation ensured the configurator maintained smooth performance and visual fidelity under real-time conditions.
  • Comprehensive testing was performed to address bugs and enhance the user experience. Feedback gathered during user testing informed refinements to the interface and navigation.
  • The final implementation involved seamless integration across various platforms, including in-showroom displays and online environments. Supporting pixel streaming ensured wide accessibility, allowing businesses to deliver the configurator experience to users directly through their browsers.

Designed for versatility and scalability, the configurator has been implemented successfully on multiple platforms. Businesses benefit from its ability to engage users through real-time interaction and high-quality visuals. Pixel streaming ensures that even users with limited hardware capabilities can access a fully immersive experience.

3d car configurator approach and solution

Technology Stack

Unreal Engine 5.5 was the project's backbone, utilizing its advanced Path Tracing and Nanite technologies to achieve outstanding visual fidelity and real-time rendering performance. Pixel streaming functionality allowed the configurator to deliver high-quality interactive experiences directly through browsers, making it accessible to users across various platforms without relying on high-end hardware.

Unreal engine logo case

Audience

Our 3D car customizer solution is designed for businesses looking to elevate customer engagement and streamline vehicle customization. Ideal audiences include:

Retailers case icons
Retailers
Manufacturers case icon
Manufacturers
Dealerships icon case
Dealerships
E commerce platforms case icon
E-commerce platforms
3d car configurator value

Value Delivered

Program-Ace developed a high-performance car configurator that enhances how users interact with vehicles during customization. Advanced real-time rendering allows for precise and lifelike visuals, enabling customers to explore and personalize vehicles effectively. With options covering standard and luxury configurations, businesses can cater to varied customer preferences. The pixel streaming feature broadens accessibility, making the configurator usable on multiple devices and platforms, from showrooms to online environments. Built on Unreal Engine 5.5, the configurator is designed to support future upgrades, including VR integration and additional customization modules.
  1. By offering real-time customization with precise visuals, users can explore and personalize vehicles confidently.
  2. The intuitive interface and detailed visualizations streamline the buying process, enabling users to make informed decisions with ease.
  3. The configurator is ready to expand with additional features like VR integration and new customization modules.

Introducing 3D Car Configurator

Ftc badge program ace 2024 footer
Top metaverse development company clutch 2023
Iaop award footer
Top 1000 companies clutch global 2021
Top ar vr development company 2023
Unity certified dev logo
Eba logo footer
Start A Project With Us

Tell us more about your business needs to help us serve you better. The more detailed information will allow us to route your inquiry to the most appropriate person in our team.

First Name *
Last Name *
Email *
Phone number *
Company name
Budget *
Message *
Required fields *
Please upload a file types: jpg, gif, png, pdf, doc, docx, xls, xlsx, ppt, pptx, max 32mb

By sending this form you agree to our Privacy Policy. The information you provide will be added to our CRM system for further communication.


Cyprus:   +357 22 056047
USA:   +1 888 7016201

Headquarters:
Nicosia, Cyprus
Program-Ace Europe Limited
 Archiepiskopou Makariou III,
 1, Mitsis Building No. 3, Office 310, 
1065, Nicosia, Cyprus

30+ Years on the market
150+ Talented experts
900+ Projects delivered

Our Clients & Partners
Logo unity
Gap logo footer
Logo wargaming
Logo flying wild hog
Logo gsn games
Logo namco
Logo bigpoint
Logo hopster
Logo pixomondo
Logo magrabi