Background Info
Bakery Agency, an independent creative company, together with Don't Mess with Texas® (DMWT), a governmental littering campaign organized by the Texas Department of Transportation, have jointly developed an idea to extend their target market from 18- to 35-year-old males and females towards a younger audience. Their idea laid in finding the most engaging way to explain to school-age children the real price of litter and teach them how to properly dispose of trash.
At the time Bakery Agency contacted Program-Ace, the company was actively working towards a few possible solutions, including an educational game. Considering that people remember more than 90% of what they do, and the best way to educate children is through a game, we advised upon bringing a gamified educational solution to middle and high schools as well as kindergartens. Being an entirely governmental-funded initiative, the campaign needed a team that could handle the development process on time and on a budget. As well-known storytellers and innovation bringers, Program-Ace were chosen to implement this strategy in real life. The final game that features a confrontation between a little armadillo, named Dillo, and the gang of raccoons, including Randall the Raccoon and his Vandals, serves as a gamified component of a government drive to decrease littering in Texas and the area.
Dillo properly disposes of his trash and coaxes others to do the same. He is a good citizen; he picks up litter and tosses it into DMWT trash cans, but the invasion of Randall the Racoon and his gang into the village forces this brave armadillo to set out to confront the culprits and clean up the messes they made. The game has a Game Map, which includes a map of Texas landmarks, where players can select new levels to clear as Dillo encounters and confronts members of Randall’s gang.
