Iqu affiliate system header img Iqu affiliate system header img

iQU Affiliate System

We developed a high-loaded platform for game publishing for iQU, a digital media agency, delivering more than 100M impressions per month
AI/BIG DATA/ML Enterprise Marketing Web

Background Info

iQU is a premier affiliate advertising network for game developers and publishers that serves hundreds of products and clients in a wide range of genres, including MMO, social, casual, and AAA games. The system delivers thousands of conversions and millions of impressions for such clients as Wargaming and Electronic Arts. Each day the iQU platform delivers tens of thousands of conversions, tens of millions of impressions, hundreds of millions of clicks.

From the beginning of the project, Program-Ace was involved as the sole development partner and continues to be the only party responsible for platform development, growth, support, and maintenance.
LEARN MORE ABOUT THE PLATFORM
Visit iQU
Reinout te Brake
Reinout te Brake
CEO
iQU Logo
iqu.com
Program-Ace and iQU.com work very closely together. It goes beyond a partnership; it is more like friends working side-by-side. Thanks to Program-Ace, iQU.com is able to perform and reach the goals month after month. Two companies have developed a solid working relationship. All of this is only possible if you work with a type of companies like Program-Ace that understands the true value of the long-term partnership.

Business Challenges

1
High-Loaded Solution
The main task was to develop a powerful system capable of handling enormous amounts of traffic and deliver millions of ad impressions for multiple campaigns every day.
2
Easy Integration
The client needed the integration of the game products with the platform to be seamless and easy. Also, we had to implement payment gateways, integration with business automation systems, etc.
3
Analytics
As with any advertising solution, the iQU affiliate system needed an advanced analytics module to enable iQU customers to get all the needed insights from their campaigns and optimize them accordingly.

Approach and Solution

iQU invited our specialists to join the team to create its affiliate platform. iQU had already been running a set of their own gaming portals and thus had invaluable business relations and experience dealing with game developers and publishers all over the world. As a result, their strong business expertise and our technical capabilities made a splendid team, which resulted in the creation of a highly-popular and profitable product.

  • Targeting
    • We developed a module providing various targeting options and data intelligence rules that guarantee advertisers will receive only desired traffic.
  • Analytics
    • We created an analytical module for the platform that provides valuable insights about the campaign performance, A/B tests, and KPIs necessary for the advertisers.
  • Tracking engine
    • The platform has a built-in tracking engine which determines the sources of conversions and automatically delivers this information to publishers and advertisers.
  • Delivery engine
    • The ad delivery system of the iQU affiliate network connects thousands of publishers including gaming sites and portals, applications, social networks and supports multiple ad formats. Also, the system has a re-targeting feature that helps to increase the performance of campaigns.
  • Financial automation
    • The financial documents turnover (such as invoicing or issuing of revenue statements) has been automated to ensure the proper accounting capabilities for the users.
  • Third-party integrations
    • Various third-party systems for the business automation (Salesforce, Twinfield) and core functionality enrichment needs (CDN providers, white label integrations, etc.) have been integrated with the iQU system.
  • Multi-channel ad delivery
    • The system supports multiple channels of ad delivery and combines them into a single campaign to ensure a proper diversification of advertising tools, formats, and platforms.
  • A/B testing of ad creatives
    • One of the most interesting features of this advertising platform is A/B testing of advertising materials and automatic campaign optimization.
  • High-loaded system support
    • We’ve built a powerful backend system that’s capable of handling large traffic flows 24/7.


The beta-version of the system was running in the testing mode after six months of development and was presented to the public at the GamesCom fair. After the system was launched, we successfully transformed the beta-version into the mature and fast-growing self-sufficient business tool with 24x365 uptime and advanced functionality.
InnovativeapproachtoenterprisesolutionsfromProgram Ace
Let’s work together

Technology Stack

This affiliate platform has been developed by a team of six developers, two designers, and four QA specialists. It took six months to deliver the beta version of the platform and another six months to deliver the full functionality.
PHP
HTML
CSS
Javascript
MySQL
px redis logo svg
NodeJS

Audience

This particular platform has been developed solely for game development market players; however, the platform architecture can be used to develop almost any affiliate advertising system.
Game Publishers
Game Publishers
Indie Development
Indie Developers
Marketing
Marketing
Business
Business
Program Acedevelpedanaffiliateplatformforgamepublishing

Value Delivered

We created a powerful platform that eventually became highly successful on the market.
  1. The platform delivers 130M of advertising impressions and 1.5M conversions per month;
  2. The iQU system contributed into the success of such titles as FIFA 2016, Otherland, World of Tanks, and 2,000 other awesome games;
  3. iQU is one of the biggest advertising networks in the gaming sector with more than 12,000 affiliate partners all over the world;
  4. The platform is used by multiple indie studios, as well as by AAA companies such as Wargaming, Electronic Arts, Ubisoft, BigPoint, Lockwood, and Ayzenberg.
Forbes badge 2025
Top metaverse development company program ace 2025
Iaop award footer
Immersive learning experiences company program ace 2025
Unity certified dev logo
Top ar vr development company 2025
Eba logo footer
Start A Project With Us

Tell us more about your business needs to help us serve you better. The more detailed information will allow us to route your inquiry to the most appropriate person in our team.

First Name *
Last Name *
Email *
Phone number *
Company name
Budget *
Message *
Required fields *
Please upload a file types: jpg, gif, png, pdf, doc, docx, xls, xlsx, ppt, pptx, max 32mb

By sending this form you agree to our Privacy Policy. The information you provide will be added to our CRM system for further communication.

rfp@program-ace.com
Cyprus:   +357 22 056047
USA:   +1 888 7016201
Headquarters:
Nicosia, Cyprus
Program-Ace Europe Limited
 Archiepiskopou Makariou III,
 1, Mitsis Building No. 3, Office 310, 
1065, Nicosia, Cyprus
Representatives: USA, Poland, Ukraine, Slovakia, Hungary, Japan
30+ Years on the market
150+ Talented experts
900+ Projects delivered
Our Clients
Logo unity
Gap logo footer
Logo wargaming
Logo flying wild hog
Logo gsn games
Logo namco
Logo bigpoint
Logo hopster
Logo pixomondo
Logo magrabi
Program-Ace
Program-Ace is an R&D and innovation-oriented software development service provider with 30 years of successful track records and vigorous growth on the IT market.
Address
Headquarters: Nicosia, Cyprus
Representatives: USA, Poland, Ukraine,
Slovakia, Hungary, Japan
Cyprus: +357 22 056047
USA: +1 888 7016201
Contact US
Our Brands
3D-Ace Game-Ace
3D-Ace Game-Ace
Careers
Partnerships
You can rely on us
Stay connected
Privacy Policy Cookie Policy © 1992-2025 Program-Ace. All Rights Reserved.