Project snapshot
Client
Owiwi
Industry
HR and recruitment
Services
Serious game development, gamification, 2D/3D art
Platform
Web (self-service assessment)
Technology
3ds Max, Maya, Photoshop, Adobe After Effects
Timeline
2 months
Overview
Program-Ace created the illustrations, animation, and game mechanics for Owiwi, a gamified psychometric assessment where candidates work through dilemma-based scenarios that produce analytical soft-skills reports for recruiters.
The challenge
Owiwi needed high-quality, distinctive illustrations and animations tailored to specific game mechanics, delivered on an aggressive timeline and in tight coordination with their product team, so the assessment felt engaging rather than like a test.
The solution
Program-Ace delivered the visual and interactive layer of the assessment.
2D illustrations, 3D animation, and VFX integrated with game mechanics.
A visual-novel-style interaction with dilemma scenarios and five options each.
Adaptive, dynamic content resistant to manipulation.
Localized media for multinational audiences.
Email-based analytical soft-skills report generation.
Technology and approach
How we built it
The team produced the assets in 3ds Max, Maya, Photoshop, and After Effects, building a visual-novel-style assessment where each dilemma offers five options, with adaptive content designed to resist gaming the test, all delivered in two months in close coordination with the product team.
3ds Max
Autodesk Maya
Adobe Photoshop
Adobe After Effects
Results and value delivered
The gamified assessment helped Owiwi grow reach and sales in its target market.
An engaging, manipulation-resistant soft-skills assessment.
Localized media for multinational audiences.
Analytical reports recruiters can act on.
Measurable growth in users, market interest, and sales.
Results and impact
Measured outcomes
150%
Increase in user acquisition
64%
Growth in interest from enterprises and SMEs
38%
Increase in sales in the target sector
In the client's words
“Their quick turnaround time and ability to understand our needs were highly appreciated.”
Ilias Vartholomaios
CEO, Owiwi
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Years on the market
900+
Projects delivered
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