Japanese AR food app

OishiiAirEating: AR Japanese Food App

OishiiAiREating is a Snapchat-like application that is designed purely for fun and entertainment purposes.

Background Info

With this application, you can take pictures or videos with all the variety of fancy effects related to Japanese culture such as samurai, sushi, fish, tempura, etc., and share it with your friends on social media. The mission of the application is to promote the export and adoption of Japanese food and food culture. For that particular purpose, the hashtags #TasteOfJapan and #OishiiAiREating were created to help with the promotion movement.

Business Challenges

1
User Experience
When building the OishiiAiREating application, Program-Ace had to make sure the application is user-friendly and optimized for different cultures and mindsets. The app was translated into 4 languages including English, Chinese, Portuguese, and Russian to ensure maximum usability.
2
App compilation
As the application involved different development teams and 3d-parties that were responsible for motion graphics and animated effects, it was Program-Ace’s responsibility to make all the part seamlessly work together combining it with smooth facial tracking technology.
3
Marketing Effectiveness
One of the major points of the application is to promote Japanese food and food culture, so our team of designers ensured the social buttons to be integrated within the application. The moment you take a picture, you are able to share the screen across multiple social media channels with your friends.

Approach and Solution

The main technology of the application uses facial recognition and tracking system which was seamlessly implemented by our experienced developers. One of the most common challenges when utilizing a facial tracking system was getting a stable picture that makes it comfortable for a user to take pictures and make videos using filters under different light and in different environments.


The camera filters include numerous filters of six types of food as well as several filters of frames reflection Japanese culture and atmosphere. Also, the OishiiAiREating application includes several motion graphics and effects such as dancing shrimp character, cherry blossom petals, and other animations triggered by a specific user gesture or move.


Combining a whole variety of different filters and facial modification such as hats, glasses, steam, fire, etc., with a cute, funny, manga-like interface, users are able to not only have a lot of fun using the application but also to contribute to the main mission of the application which is the marketing and promotion.

Japanese food application

Technical Information

The team complexity for this particular application included one Unity developer and one TechLead. We sued Unity, ARKit, ARCore, and OpenCV library to build the application.

Audience

OishiiAirEating is an AR entertainment application with cute filters for everybody
Food cooperative
Food
Marketing & Advertising
Promotion
Communication
Marketing
Marketing
Japanese AR food application

Value Delivered

Program-Ace has built a native mobile AR application that helps to improve export and adoption of Japanese food across different cultures.
  1. The intention is to promote the export and adoption of Japanese food and food culture.
  2. OishiiAiREating is a scalable application which can be used in combination with different monetization techniques.
  3. OishiiAirEating can potentially be synchronized with an e-commerce site and used for on-demand food ordering and delivery purposes.
  4. The application introduces Japanese food culture through an entertaining and cute way which allows not only to promote the app but also to have fun.
  5. Users are able to communicate with each other through sharing funny images and videos with cool animations and visual effects.
IAOP
Clutch AR/VR
Clutch B2B
Unity Certified
ETSA
EBA
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