Program-Ace received the request to create a web product configurator solution which soon would turn into a whole platform. It was the real challenge for our team because the product configuration platform has to be flexible enough to ensure high scalability, an opportunity of adding new functionality and content as the new products come out.
Among the other, the platform focuses on the B2C audience who are interested in buying a car so we were needed to create a service that will have a user-friendly and clear design, fast interface and simple structure to allow the user to find how the configurated car will looks in a quick way. Understanding the fact that the potential buyers may have both technical and non-technical backgrounds, we had to come up with an interface and app logic that would be intuitive to both types of users.
Approach and Solution
Taking into account the client's requirements to the creation of a web product configurator and proposed design in XD format, we defined and developed the following solution:
- Realized the server-side rendering for the car's view visualization
- Ability to manage products' configurations and settings from Admin Web panel;
- Ability to manage art assets, prices and images for products' configurations from Admin Web panel
- Ability to save a user's configuration as a link, or as a PDF file
- Integration with a client's e-shop to get prices and product descriptions
- Functionality to share a user's configuration to FB and send by email
- Cross-browser and cross-device support .
The web-based car configurator we created allows you to interact with the model, play around with various options including the internal and external colors as well as the design variations. The app shows the exact price in 3 columns to make it clear for a consumer what they are being charged for.
Overall, the application is created within the product configuration industry standards and solves all of the required tasks such as shortening the sales cycle, increasing time-on-site, delivering a seamless user experience to customers by providing an interactive experience with their future possession.
- Easily scalable and convenient web platform
- Instant visualization of changes
- Price transparency and easy configuration
- Real-time price calculation for various changes
- Clear interface and easy-to-use service