Project snapshot
Overview
Magrabi Optical, one of the best-known eyewear companies in the Middle East, partnered with Program-Ace and creative agency Spectre to launch a new retail store in Dubai. The team built an immersive VR retail experience on Google Cardboard, letting visitors take a virtual tour of the concept store and engage with product information in a fresh, memorable way at the launch event.
The challenge
Stand out at the launch event with something customers hadn't seen at dozens of similar events before.
Support Magrabi's new brand strategy of positioning itself as a modern, tech-friendly, and innovative company.
Approach and Solution
Program-Ace delivered a full-cycle VR development project, from requirements analysis to final delivery, including:
Technology Stack
Value Delivered
Program-Ace developed an immersive retail experience that was a huge success at the event and beyond.
Services and expertise used
Virtual reality development
Immersive VR experiences for retail, marketing, and events.
ExploreCustom software development
Cross-platform tools built around your business and your customers' needs.
ExploreRetail industry
Interactive and immersive solutions for retail brands and store experiences.
ExplorePotential of Virtual Tours in Modern Industries
See how virtual tours and immersive VR experiences are reshaping retail, real estate, and marketing.
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