Car configurators that close the sale
Program-Ace builds real-time 3D car configurators where buyers customize a vehicle, see it photoreal, and get live pricing, across web, mobile, AR, and VR showrooms, wired to your pricing and ordering.
- 30+ years on the market
- Unity and Unreal experts
- 4.8 on Clutch (46 reviews)
- NDA, secure SDLC
What are car configurator solutions?
A car configurator is an interactive tool where a buyer customizes a vehicle in real-time 3D, sees each choice rendered, and gets a valid, live-priced configuration, integrated with the pricing and ordering systems behind it.
Program-Ace builds real-time 3D configurators across industries, and adds augmented reality so a buyer can even place the configured car in their own driveway.
What Program-Ace delivers
- Real-time 3DEvery choice rendered live, not a static gallery.
- Live, valid pricingRules price the build correctly as options change.
- Web, mobile, AR, VRConfigure anywhere, from browser to showroom headset.
- System integrationA configured car becomes a real, orderable spec.
- AI recommendationsGuided customization that helps buyers decide.
Car configurator challenges we solve
Configurators fail when options overwhelm or the build never becomes an order. We solve both.
Too many options overwhelm buyers
Expectations that miss the mark
Long sales cycles
Low engagement
Pricing and order integration
Scaling to new models
What we build for car configurators
From a web configurator to a VR showroom, engineered so every build is valid, priced, and orderable.
Real-time 3D configuration
Photoreal vehicles customized live.
AR car configurators
See the configured car in the real space.
VR showrooms
Immersive vehicle experiences on headsets.
Dynamic pricing and CPQ
Live, rule-based pricing and quoting.
ERP and system integration
Configured builds become real orders.
AI personalization
Recommendations that guide the buyer.
Configure anywhere, order in your systems
Web, mobile, AR, and VR, connected to pricing and ERP.
Web
Mobile and AR
VR showroom
What we build
Productized training solutions we deliver most often, each built to your procedures and standards.
Product configurators
3D visualization
AR development
VR development
AI development
Virtual fitting room
How we deliver it
A structured, outcome-driven path from training goals to measurable results, refined over 900+ projects.
Product and rules discovery
3D and UX design
3D asset production
Configurator development
Pricing and ERP integration
AR and VR extension
Testing
Launch and optimization
Industries we serve
Car configurators pay off across automotive retail, manufacturing, and any complex-product sales.
Enterprise-grade engineering, security-first delivery
We build on the same real-time engines that power AAA games and industrial digital twins, backed by mature enterprise delivery, NDA-protected processes, and secure handling of your operational data.
"The teams that see the biggest gains treat simulation as a measurement tool, not just a training one. When you can score real competency, you can prove readiness, and that changes the safety conversation entirely."
Talk to a configurator expert
Tell us the vehicles and the options buyers struggle with. We will map a configurator and an estimate, with no obligation.
Book a discovery callProgram-Ace by the numbers
What our clients say
Program-Ace has provided the client with a level of flexibility to handle more and more projects. That the team aligns well with the client's vision and specialization ensures that they deliver according to the client and their customer's requirements every time.
Program-Ace's capabilities across a broad range of development and design tools and cost-effective solutions for complex issues are impressive. The team took the time to understand our goals in a space that was unknown to them previously.
The client is delighted with the results of Program-Ace's work and their problem-solving speed and skill. The team is highly collaborative and integrates well with the client's internal team. They use Jira for sprint planning and communicate effectively through Slack. Their expertise stands out.
The company has been happy with Program-Ace's work. End customers are pleased with the realism of the AR/VR environments that the team has created. They can also jump into a project with flexibility while coming up with alternative ideas for the business. Overall, the engagement has been a success.
The work has continued to meet expectations and passes testing standards. They're a fast, skilled team that comprehends the project's goals and adapts to meet them. Their ability to excel in a scrum environment and deliver quality work makes them a valuable asset.
Program-Ace delivered high-quality work that met expectations. They were communicative and flexible throughout, and their team's skills and professionalism stood out. A reliable partner for complex real-time 3D work.
Program-Ace has provided the client with a level of flexibility to handle more and more projects. That the team aligns well with the client's vision and specialization ensures that they deliver according to the client and their customer's requirements every time.
Program-Ace's capabilities across a broad range of development and design tools and cost-effective solutions for complex issues are impressive. The team took the time to understand our goals in a space that was unknown to them previously.
The client is delighted with the results of Program-Ace's work and their problem-solving speed and skill. The team is highly collaborative and integrates well with the client's internal team. They use Jira for sprint planning and communicate effectively through Slack. Their expertise stands out.
The company has been happy with Program-Ace's work. End customers are pleased with the realism of the AR/VR environments that the team has created. They can also jump into a project with flexibility while coming up with alternative ideas for the business. Overall, the engagement has been a success.
The work has continued to meet expectations and passes testing standards. They're a fast, skilled team that comprehends the project's goals and adapts to meet them. Their ability to excel in a scrum environment and deliver quality work makes them a valuable asset.
Program-Ace delivered high-quality work that met expectations. They were communicative and flexible throughout, and their team's skills and professionalism stood out. A reliable partner for complex real-time 3D work.
Program-Ace has provided the client with a level of flexibility to handle more and more projects. That the team aligns well with the client's vision and specialization ensures that they deliver according to the client and their customer's requirements every time.
Program-Ace's capabilities across a broad range of development and design tools and cost-effective solutions for complex issues are impressive. The team took the time to understand our goals in a space that was unknown to them previously.
The client is delighted with the results of Program-Ace's work and their problem-solving speed and skill. The team is highly collaborative and integrates well with the client's internal team. They use Jira for sprint planning and communicate effectively through Slack. Their expertise stands out.
The company has been happy with Program-Ace's work. End customers are pleased with the realism of the AR/VR environments that the team has created. They can also jump into a project with flexibility while coming up with alternative ideas for the business. Overall, the engagement has been a success.
The work has continued to meet expectations and passes testing standards. They're a fast, skilled team that comprehends the project's goals and adapts to meet them. Their ability to excel in a scrum environment and deliver quality work makes them a valuable asset.
Program-Ace delivered high-quality work that met expectations. They were communicative and flexible throughout, and their team's skills and professionalism stood out. A reliable partner for complex real-time 3D work.
Outcomes you can measure
Every simulation is instrumented, so training stops being a cost center and starts producing data your leadership can act on.
Higher conversion
Shorter sales cycle
Fewer surprises
A memorable experience
A static catalog vs a 3D car configurator
A configurator is the right fit when a vehicle has enough options that a flat catalog leaves buyers guessing and sales quoting by hand.
How to build a 3D configurator
How interactive 3D previews cut purchase hesitation and lift conversion.
What works best for your project?
Full-cycle development
We run your project from planning through development and deployment with a dedicated team. Best when you need a complete solution, predictable communication, and clear ownership of the result.
Team augmentation
Our specialists join your team to add training and simulation engineering capacity. Best when you need specific expertise or extra hands without disrupting your current workflows.
Recognized by leading industry authorities
Independent ratings and award bodies rank Program-Ace among the top VR/AR, AI, and custom software development companies worldwide.
More on Car configurator solutions
Car configurator: FAQ
Start a project with us
Tell us about the procedures you need to train and the outcomes you want to measure. We will route your inquiry to the right expert and map a custom approach.