Success Story

Trivia Hero

Program-Ace rebranded and redesigned a famous iOS trivia game to help attract new players, increase user retention, and generate more revenue

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Trivia Hero

Project snapshot

Client
Confidential (iOS trivia game publisher)
Industry
Entertainment and gaming
Platform
iOS
Technology
Swift, Node.js, AWS

Overview

The client came to Program-Ace with an MVP of an iOS trivia game that needed to be redesigned, rebranded, and re-conceptualized to fit the market's needs. Program-Ace gave the game new characters, an enhanced level structure, and a more interesting narrative, letting users create and answer video trivia questions in an asynchronous blitz gameplay where they choose between hero and villain characters.

The challenge

The old version of the game had poor user feedback because its gameplay was not exciting enough for modern users, especially a young audience.
Engagement and user retention were low compared to alternatives, so the game needed new design features and a better UI to keep players interested.
The team had to give the game a new spirit and ensure a fun experience, a challenge spanning game design, art, UI/UX, and development.

Approach and Solution

Program-Ace redesigned the game around a full feature set built for engagement:

Login/signup screen with email or Facebook account access and password recovery
A Lobby welcome screen with icon-style navigation, active blitz tournaments, and current score
User profiles with stats, an unlocked-characters book, coin score, and a friends list
Blitz gameplay: timed question rounds played solo or in groups, with public or private, customizable blitzes
User-generated video trivia questions, created in a Snapchat-like format
A coins-and-keys economy for unlocking hero and villain characters and in-game rewards
Rewarded video ads and in-app purchases for coins, keys, characters, and gameplay boosts
Technology and approach

Technology Stack

Program-Ace built the iOS app in Swift with a Node.js backend on AWS, RethinkDB for data, and Leanplum for engagement analytics and messaging. The game was created by a team of three developers, one QA engineer, one UI/UX designer, and one artist over four months.
iOS
iOS
Swift
Swift
Node.js
Node.js
AWS
AWS
RethinkDB
RethinkDB
Leanplum
Leanplum

Value Delivered

As a result, our team managed to deliver a full-blown trivia mobile game with interesting gameplay.

The application was downloaded thousands of times in the AppStore;
Our team completed the development on time and budget;
User retention has been increased by 34% compared to the old version of the application;
We implemented a monetization model that allowed to start generating revenue from the app;
New gameplay and features allowed to increase the average time of play by 23%.

Services and expertise used

Custom game development

Full-cycle mobile game design, art, and development for iOS and Android.

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Gamification development

Game mechanics and reward systems that boost engagement and retention.

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Software engineering services

End-to-end app development, from backend architecture to UI/UX.

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