VR Hotel Case Study - Virtual building tool from Program-Ace

VR Hotel

Program-Ace brings an interactive walkthrough experience into modern virtual tours

Background Info

The VR Hotel app was developed by our team of professionals to showcase cozy rest zones in an interactive virtual environment. Our client needed a contemporary solution in creating a realistic housing simulation with convenient and responsive controls, deep customization, and flawless technical performance of the app.

Applying modern techniques onto the competitive market is an essential step for a successful business company; hence, the client wanted us to commence development of a tool that could boost their production value and the sales numbers.

Granted a power of Unity engine, our dedicated team of developers and 3D artists has managed to create a striking product that would introduce HTC Vive users to an interactive VR journey, eliminating the need for physical presence of customers to get acquainted with the hotel interior. Enabling the users to see the housing product in advance is a great step to gain their loyalty, elevating the hotel industry to a new level of effectiveness, given how short the path between the customer and the estate owner is.

Developed in close cooperation with our client, VR Hotel serves as a prime example of an effective selling point for estate business owners of various magnitude who want to pave their way towards the customer audience.

Business Challenges

1
Technical Performance
Given the hardware requirements of modern VR apps, our team had to ensure a smooth visual experience for a broad audience while not demanding high-end PC setups.
2
Marketing Effectiveness
Knowing the exact needs of housing segment customers was a key point for us to convey all major interior features that could attract a wide audience of customers.
3
Full Interactivity
The app needed to provide the best immersion level by implementing a sharp movement and controls system.

Approach and Solution

After starting our joyful cooperation with the client, we have mutually decided that the VR realm would be a perfect solution for bringing the housing service to a brand new level. Unity Engine was an obvious choice for our team, as our team appreciates the combination of graphical fidelity and performance value it provides when creating a solid VR product.

After our client had provided a bundle of HD textures, our 3D artists started creating a multitude of object models to further merge them together and create a solid visual experience while preserving a decent framerate. While making 15 different types of rooms, our team of professionals had to include such assets as bed area, entrance area, show area, and a whole array of furniture.

With having 3D models set and done, our team of developers was ready to implement all the key app features to enable closing and opening the doors, teleporting throughout the premises, using the menu, picking preferred rooms and configurations. With the help of C# technology, we have added many ways to customize the housing areas the way the user would like it to be: choosing the entrance types, bathrooms, the bed size, and other features such as keeping the curtains open, semi-open, or closed. An option of choosing the different color sets also became available, granting further customization when picking a right option, as well as switching between day and night modes to ensure a deeper immersion level, a very crucial factor for a successful VR app.

Given a high priority of VR products' technical performance, our QA team has gone through a meticulous testing and bug fixing stage, swiftly removing technical issues to provide a seamless interactive experience for each user.
Virtual solutions for hotels and tourism

Technical Information

The VR Hotel project was created by a conjunction of 3 developers plus 3 3D artists and took roughly a month to deploy a full product, using such tools as:
Unity HTC Vive Steam VR С sharp 3ds Max

Audience

Showcasing a product in VR is not limited by a hospitality industry. With a sizeable movement and customization freedom level, it can also be an effective business tool for multiple purposes, finding its niche in various instances:
Marketing & Advertising
Marketing & Advertising
Construction & Architecture
Construction & Architecture
Media & Entertainment
Media & Entertainment
Tourism & Hospitality
Tourism
Virtual tour for HTC Vive

Value Delivered

After a complex development stage and internal testing, Program-Ace has delivered a reliable product that could match all the initial goals it had to achieve:
  1. Significantly reduced expenses by eliminating the mediator link between our client and its customers;
  2. Improved marketing practices by increasing the customers' engagement level;
  3. Created a positive technological image of the company by introducing them to the younger audience with modern VR technologies;
  4. Added another proof of VR solutions supremacy over regular marketing techniques with new possibilities for product placement;
  5. Vastly reduced the time effectiveness of both client and user sides by saturating each room with all the valuable assets;

HOTEL VIRTUAL TOUR

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