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The Impact of Virtual Reality on the Business World

Studying healthcare, manufacturing, architecture, and construction.
Jul 1, 2016
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This year has already shown itself as the year where virtual reality gains more popularity. Earlier this year, a number of companies involved in VR development have announced the release dates in the first half of 2016 for their VR headsets, such as Oculus Rift developed by Oculus VR, Playstation VR created by Sony, and HTC Vive, a product of the fruitful cooperation between HTC and the Valve Corporation. Some of these virtual reality headsets have already been seen by the world, some of them are still waiting to do so; in any case, the current state of the industry is extremely exciting.

While everyone around is feeling delighted about using virtual reality headsets for a variety of immersive gaming experiences and entertainment involvement, a standalone audience is engaged in shaping the forthcoming of the business world with the very same technology – companies. And while most people consider VR as an effective tool only in terms of its entertainment features, industry experts, and Program-Ace, among them, find it applicable to a broad spectrum of businesses. VR technology has all prospects to transform plenty of industries, including education, architecture, real estate, manufacturing, training and simulation, and many others.

Therefore, instead of concentrating on the limitless possibilities of VR, it is essential to study the current landscape of where and when virtual reality technology can be used as a business solution. A whole bunch of industries has already taken advantage of VR technology; however, most of these amazing experiences are still unknown to the masses. Maybe that is because VR visualizations and training may not seem as inspired as VR games and walkthroughs, but we can assure you, in fact, they actually are much more impressive.

Today, virtual reality is proved to be effective not only for the gaming, military, and education industries. As a matter of fact, VR has found its application in a variety of business fields and helps them reconcile with modern requirements in specific industry branches to make business performance better.

To give you a clear picture, I created this brief overview of the industries where VR technology has taken root.

Healthcare: the Greatest VR Consumer

Even though the healthcare industry was introduced to virtual training and simulations a long time ago and has been its regular user for years, for the first time in medical history, VR makes training and additional equipment extremely effective, affordable, and available for widespread use.

For the most part, in healthcare, virtual reality technology provides instructional content for medical professionals and persons who are being treated for medical problems. Through VR headsets and devices such as Oculus Rift or HTC Vive, doctors and surgeons can practice on how to behave in emergency situations, to perform specific procedures, and hone their skills over time. Patients, on the other hand, can get exhaustive information on the medical procedures that will be performed on them and gather necessary information about a particular health problem and recovery requirements.

Moreover, in medicine, VR can truly make the difference between life and death. For instance, earlier this year, it helped save a four-month-old baby girl’s life who could not breathe on her own. With the help of VR imagery and Google Cardboard, the group of experienced, high-class surgeons at Children’s Hospital in Miami was able to perform open heart surgery to save baby Teegan’s life.

Architecture & Design: Explore Architectural Structures Before Building

It is no secret and quite obvious that VR provides a far more comprehensive and immersive architectural experience than standard, two-dimensional visualizations. From the clients’ point of view, VR simulations significantly improve design perception and the overall impression of particular pieces of architecture. On the other hand, they allow designers to convey your ideas much better.

Even when the project is to be approved, virtual reality visualizations can be extremely useful as they can help speed up sales by providing the potential buyers with a comprehensive picture of what they are going to buy.

Thus, the value of virtual reality technology for the architecture industry is simply impossible to evaluate since it offers a unique opportunity to go through an amazing visual experience, see the architectural structures before they have been built, and get extensive information about the necessary financial expenses. Engineering and Technology magazine brings thoughts of British architectural agencies and constructors and concludes that VR is a game-changer for architecture industry. Potential buyers and investors, for example, can view every floor plan in 3D and experience the interactive walk through the building. This ensures a much better impression of a future property than it has been ever possible.

Real Estate: Expanding the Boundaries of Sales

It would be fair to mention the real estate sector just after architecture since they are not so different; however, VR serves other purposes in real estate. And although it has not been known as an industry that quickly adopts new technologies and solutions, the situation is changing, and virtual reality tours have become firmly entrenched there. Brokers often use virtual simulations and walkthroughs to advertise houses and apartments they sell to facilitate the process of selling. For instance, Fortune magazine stated that Sotheby’s International Realty experimented with Samsung Gear VR to showcase luxury homes in Los Angeles that were worth a couple of million dollars.

Manufacturing: Improved Development Processes

Virtual reality is used universally to enhance engineering operations and optimize the showcasing of a product. VR helps create comprehensive prototypes that greatly reduce the spending cost on development and testing. To improve performance in the manufacturing industry, it applies virtual reality technology to test new designs and development solutions instead of creating physical mock-ups.

To give an example, let’s consider Ford Motor Company. This enterprise moves VR beyond the standard concept by utilizing Oculus SDKs and HTC Vive headsets to design new machines and vehicles and optimize interactive advertising. The usage of VR eliminates the need to create expensive physical models. Moreover, virtual prototypes allow for making decisions earlier in the design process and save on the development expenses. Furthermore, the impact VR has on development time and product quality is considerable. In addition, virtual reality gives Ford architects and engineers more freedom to create original vehicles by exploring options that they would have never thought of before due to time or cost expenses.

Endless Possibilities of VR and the Future We Can Expect

To be honest, the list of industries where virtual reality has found its niche is quite big. It also includes advertising, oil & gas, travel, transportation, aircraft, retail, security, aerospace engineering, and much more. It would be fair to state that humanity can expect significant inroads with VR technology, especially in industries where it has already been used for a while. However, it will be a long process that will take at least a few years to advance the technology. According to our research, before we can expect the spread of VR across other industries, the process of creating virtual reality content will be improved and developed even further. Industry experts state that the technology can be available for workers soon since all involved in VR are working on the simplification of its infiltration into the industry.

We can already imagine the world where everyone from the armed forces to real estate professionals can be trained and certified remotely without leaving their own homes. In addition, new developments regarding virtual meetings and presentations empower remote employees to collaborate with colleagues from even the most distant corners of the world, refine knowledge and skills, and, at the same time, save on travel costs.

Even though virtual reality still has not shown all its capabilities in many industries and has not experienced such a rapid development as it has shown in the gaming world, companies are the ones that can demonstrate the real value of VR. Program-Ace is eager to see how VR technology can reshape business, introduce us to a new level of immersiveness and engagement, and become a part of our everyday life.

Program-Ace, as a professional software development studio, produces amazing virtual content ensuring the quality of visuals. Our talented team possesses plenty of skills to create unique VR environments that can be applied in a wide range of industries, from training to e-commerce to architecture. An absolutely unique blend of skills and a custom-oriented approach allows us to deliver effective VR content to fulfill even the most impossible client requests and ensure the best user experience.

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